The blog space

Is the same luxury entry level explosive, it is why and lipstick "same door different life"?
Source: | Author:pmob7bdf2 | Published time: 2020-05-14 | 678 Views | Share:
From an embarrassing situation to the full name pursuit of the red category, the inverse hit quickly and fierce lipstick.


While once in the same situation as lipstick in the Chinese market and are at the entry level of luxury products, perfume in the past two years seems to have begun to show signs of rising against the wind.


According to the "2019-2024 global perfume industry market analysis report" released by qianzhan industry research institute, although the global perfume consumption has reached more than $26 billion, more than 300 new products are launched every year, but perfume has shown a slow growth or even decline in the European and American markets, while the growth rate of perfume consumption in the Chinese market is obvious.


China has 20% of the world's population, but only 1% of the global perfume market, a huge gap with huge potential.


Foreign firms; "The Chinese market is huge and nobody can get around it. We are here for the long term and we have very ambitious plans."